The Full Story
About
Why Rawtality?
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Definition - A no bullshit mental state towards life and goals.
Mission
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Apparel
I've been working in the construction industry for years now, 15 years in fact and in 2020 I thought it was time for a change. I was getting pissed off with the everyday uniform that most companies sell to you, you know, the shit that twists after it's washed a few times. They become boxey as hell and generally uncomfortable to wear so, I took to the drawing board.
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I wanted to create something that didn't just cover durability but covered everythin you could want from clothing.
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- It could get covered in cement, sweat and dirt and wouldnt ruin.
- Something with durable, breathable material so it can be worn for whatever purpose.
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And most importantly
- Apparel that maintained it's shape even after 50+ washes.
Here we are today with that exact thing.
